Thoughts on LinkedIn Marketing

View from the beach house on Avoca Beach where we spent the Australia Day Weekend 2021

I have decided to send this message to all my new connections on LinkedIn:


Thank you for your connection request.  Being a LinkedIn tart who connects with nearly everybody your invitation was accepted.  Australia has been exceptionally good to me and I retired to play golf and bridge in 2007. 

I emigrated to Sydney in October 1973 after completing degrees at Cambridge and the London Business School.  I then learnt what I think is the most practical people-profiling system ever developed: the Humm-Wadsworth.  I used it very successfully in my career and wrote two books on how to use it a salesperson and as a leader & manager.  Even more important is that I discovered it is the most useful tool if you want to lift your emotional intelligence.  As a side-hustle in my retirement I started to run workshops and do coaching in “practical” emotional intelligence.  I also further developed the base technology rebranding it to the 7MTF or Seven Motivational Temperament Factors.

COVID put a stop to all that so I decided (on the advice of one of my clients) to convert my IP into online video training programs.  I have developed three programs:

My goal now is to get as many people to invest in and complete the relevant programs as possible.  My core belief is that “People Drive Performance, Emotions Drive People; Temperament Drives Emotions”.  If you want to lift your emotional intelligence you need to use a model of temperament that is practical, easy-to-use, and scientifically valid.

The model of temperament I like is the 7MTF.  If you want to learn more about the 7MTF watch this short 4-minute explainer video

Why am I doing this?  Many of the connection requests I get are followed by a request for a virtual meeting or a phone call.  Normally a 5 second perusal of his or her profile results in me sending a no thanks and deleting the request.  This is because it is usually self-identified SEO or LinkedIn “marketing expert”.  What I find particularly irritating is that their profile does not contain any USPs.

When I first learned about marketing during my MBA USPs or Unique Selling Propositions were all the rage.  The best one that I ever saw was on the reception wall of George Patterson, who at the time were Australia’s leading advertising agency.  “Our USP is that we find your USP.” It has stayed with me forever.

So that is why I have decided I would turn the tables, get in first and send my new connection a message.

But then I thought what about all my current connections; they are missing out.  So I decided to post this blog. ?

This blog was first posted on LinkedIn 14 February 2021


Add Your Comment

Chris Golis - Author


"Put in a sales perspective, I loved your presentation! I got a lot from what you talked about and I will read your book."

Peter Morris, Executive Officer, Lomax Financial Group

Your presentation on 'Lifting your Level of Emotional Intelligence" to 10 CEOs scored an average 8.9 out of 10 for the topic and 8.5 for the presentation which is great. A couple of the attendees gave you a 10 out of 10, and the comments were:

- Great presentation. Very informative.

- Excellent presentation.

- made me think.

Christi Spring CEO Institute. - web